The Influence of Place Branding on City Image and Tourist Consumptive Behaviour
碩士 === 大葉大學 === 人力資源暨公共關係學系 === 96 === Cities, places and countries all over the world are faced with the effects that economic and cultural globalization, and are challenged by changes in their local economic, cultural and social pattern. One of these effects is increased competition among places....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63493763719443406898 |