Exploring the Critical Factors of Blog Reader Loyalty: Perspectives of Trust and Technology Accpetance

碩士 === 大葉大學 === 資訊管理學系碩士班 === 96 === With the increasing number of blog users, the business opportunities of blog have received considerable attention. Although growing numbers of researchers have explored blog issues in recent years, little attention have been done on the perspectives of trust and...

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Bibliographic Details
Main Authors: Yi-Zhen Liu, 劉懿真
Other Authors: Chin-Lung Hsu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/46574045136148258034