A Study of Influence of Product Involvement and Trust upon The Loyalty of Google Website Users between Taiwan and Mainland China
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 96 === The main purpose of the study is to discuss the influence of product involvement and trust.upon the loyalty of Google website users, and discuss the moderate effects of trust. Questionnaires were used convenient sampling in Shanghai and Taiwan.A total of 650 qu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69936024613652456818 |