Using Tie Strength as Moderator to Explore the Effects between Expertise and e-Loyalty of International Search Engine
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 96 === The Internet was the most rapidly growing medium, and consumers were likely to look for product information from online search engine. The search engine contains huge information. By their expertise, consumers used search engine that they liked. So the signific...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65246403641946783563 |