A Study on International Brand Strategy of Multinational Corporation: The Case of Taiwan Leading Brand of Bicycle Industry in the World Markets
碩士 === 大葉大學 === 國際企業管理學系碩士班 === 96 === How does this research main discussion transnational enterprise manage the multi-national brand strategy, from the company exterior research analysis international brand strategy brand and the brand operating mode, quotes the inferential reasoning company from...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/63666610694447004235 |