The Packaging of Da-jia Rush Flavor:The Rush Eye Brand Image and Package Design

碩士 === 朝陽科技大學 === 設計研究所 === 96 === The purpose of this essay is to construct brand image of the Rush Eye by applying the Semiotic concepts and design idea adapted from “Corporate, Brand. Identity, Image” written by Kuei-To Wang to audit and focus its brand image. Through image auditing to understan...

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Bibliographic Details
Main Authors: Si-Jing Chen, 陳璽敬
Other Authors: Kuei-To Wang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/11589570186630538367