The Impact of Efficient Consumer Response to Innovation Characteristics and Customers'' Satisfaction -A Case Study of Household Biotechnology Products

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 96 === The biotechnology industry is regarded as the potential industry in recent years, but biotechnology products are unfamiliar for most people. Thus, we hope to improve the consumer acceptance of innovative products by importing efficient consumer response. This st...

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Bibliographic Details
Main Authors: Meng-Chiao Huang, 黃孟樵
Other Authors: Meng-Jang Lin
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/10644620484869540631