The Study of the Relationship between Vanity Trait, Brand Equity, Value Perception and Purchase Intension –Taking Example of the Large Size LCD TV
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 96 === Taiwan society the economical stable growth, the national income increased day after day in recent years, family obtained also unceasing promotion. In 2005 investigates according to the Executive Yuan Planning headquarters, the high obtained new generation accou...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/96760356982301177678 |