The Influences of Internet Advertising Promotion and Impulsivity Trait on the On-Line Impulsive Buying Behavior
碩士 === 朝陽科技大學 === 企業管理系碩士班 === 96 === The Internet market is rising and flourishing. The important dissemination media of Internet environment is Internet advertising. This media also needs good promotions to support it and to reach successful promotion effect of product or service. Besides, on-line...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/00209855680870949648 |