Study of Key Factors the Process of Builds Branding in Small-Medium Size Taiwanese Companies

碩士 === 朝陽科技大學 === 企業管理系碩士班 === 96 === Abstract In the 21st century of global competition, businesses in Taiwan are facing stiff competitions and pressures resulted from the globalization of China economy, the rise of the BRIC, and the eastern European countries and ASEAN gradually becoming developed...

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Bibliographic Details
Main Authors: Ming-Hsiang Wu, 吳銘祥
Other Authors: Tieh-Cin Chang
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/yg4d96