The Relationship between Message Framing ofOrganizational Advertisement and PerceivedOrganizational Prestige.
碩士 === 清雲科技大學 === 經營管理研究所 === 96 === This study examined the effect of message framing of organizational advertisement on the perceived organizational prestige. And, We also explored the moderating effect of message recipient’s characteristic about the relationship between message framing of organiz...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59094189543185238711 |