The Research of Correlation between Service Quality and Brand Image on Customer Satisfaction of Financial Industry
碩士 === 清雲科技大學 === 國際企業管理研究所 === 96 === Customer satisfaction is a way to success road by business (Fornell, 1992). In the customer-oriented times, and affected by government pushing financial liberalize and internationalization, peoples attaching gradual importance to the service and image of fina...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27904280322205880229 |