The Study of Brand Recovery
碩士 === 中原大學 === 企業管理研究所 === 96 === How should marketers use advertisement to recover the consumers’ negative impression when these consumers have negative impression for a new brand? This is an important task for marketers. There are three experiments in this study. In study 1, we compare the effect...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00083993645872658231 |