The Study on Own Brand Strategy and Global Configuration Path of Taiwan’s Enterprises
碩士 === 中原大學 === 企業管理研究所 === 96 === Recently, Taiwanese firms know better the importance of brand and its value for facing more and more severe competition in international markets. Researchers and experts who study brand experiences from some pioneering companies find that these firms build their br...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/68543558825679423739 |