The AHP to Analyze Cyber bookstore Service Quality
碩士 === 正修科技大學 === 工業工程與管理研究所 === 96 === Service Quality is an important part of Service Marketing. Effectively evaluating the service quality of Cyber bookstore is critical. To achieve the purpose, this study integrates the Analytical Hierarchy Process (AHP) to analyze the items of service quality w...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83516571919308481332 |