The Applications of Web Mining in Online Bookstore Marketing
碩士 === 中華大學 === 資訊管理學系(所) === 96 === The purpose of this research is to improve marketing efficiency of online bookstore by using data mining. Its principle is to apply association analysis and cluster analysis to produce personalized recommending book list for each customer to achieve one-to-one...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37596557799445470511 |