An Empirical Study on Balanced Scorecard of A Commerical Bank

碩士 === 長庚大學 === 企業管理研究所 === 96 === Balanced Scorecard (BSC), proposed by Norton & Kaplan, has been regarded as the major management tools since 1990s. BSC not only measures short-term financial firm performance but also the overall long term firm performance. It covers four performance measureme...

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Bibliographic Details
Main Authors: Simon Chen, 陳國忠
Other Authors: J. Y. Shih
Format: Others
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/51485914784180032589