Examine the Degree of Transportation in Influencing Reader''s Attitude toward Advertisement
碩士 === 國立中正大學 === 行銷管理研究所 === 96 === Transportation has the effect of silently and imperceptibly changing reader’s belief and attitude. The subject has been researched in psychology and education for many years. But it has never been utilized into Marketing. In recent years, Harry Potter agitation h...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32681795894177309310 |