An integration of trust, content, and TAM in mobile advertising acceptance
碩士 === 國立中正大學 === 資訊管理所 === 96 === Because of the rapid development of information technology and the popularization of mobile devices, mobile advertising becomes a new marketing media and is regarded a potential marketing channel. But in fact the success or failure of mobile advertising is rely on...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34931522423184418620 |