The Study on Influencing Factors of Consumer Bevavior in Brand benefit,Perceived quality,and Promotional activity in the Health Certificate Drink.
碩士 === 國立中正大學 === 企業管理所 === 96 === The crucial basis of a business to reveal the advantage, to keep competition advantage, and to develop enterprise benefits is brand. The key element concerned with customer consideration in purchasing process is quality and the differentiation could be built and in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/47876042267123892597 |