The Role of Proportional Bias in Mental Accounting
碩士 === 國立中正大學 === 企業管理所 === 96 === Mental accounting principle (i.e. violations of fungibility) for different accounts are involved a third factor, proportional bias, to differ the scenarios in experiments. Prices are stated with lower, higher or no proportional reference frames (i.e., Condition $50...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33536943623594300524 |