The Influence of Brand Strategy and Corporate Image on Consumer Purchase Intention：The Moderating Effect of Involvement
碩士 === 真理大學 === 管理科學研究所 === 96 === The research aims to the influence of brand strategy and corporate image on consumer purchase intention of the effect of involvement. samples were selected from people over 18 years old of both Taipei and Taipei city in Taiwan. A total of 520 interviews were conduc...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05398661893006105841 |