The Influence of the Country-Of-Origin Image, Advertising Appeal, Product Attitude on Purchase Intention：The Moderating Effects of Product Involvement.
碩士 === 真理大學 === 管理科學研究所 === 96 === The main purpose of this study is to investigate the influence of Country-Of-Origin image, advertising appeal, product attitude on purchase intention, and the moderating effects of product involvement. Japan and Korea were selected as Countries-Of-Origins, and the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77020553643420813126 |