ON APPLYING CUSTOMER RELATIONSHIP MANAGEMENT TO THE MUSEUM OF CONTEMPORY ART, TAIPEI

碩士 === 元智大學 === 藝術管理研究所 === 95 === Customer Relationship Management (CRM) comprises such aspects as methods, techniques and conceptual frameworks. In my thesis I propose to conduct a study of customer relationship management as applicable to non-profit cultural or art organizations. This is in part...

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Bibliographic Details
Main Authors: Ya-ting Hsu, 許雅婷
Other Authors: 王德育
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/09544541588258119891