A Qualitative Research of Consumer Behavior on Choosing 3G Telecoms Firm

碩士 === 元智大學 === 管理研究所 === 95 === As the telecom market is deregulated in Taiwan, the mobile service market grows very quickly. The penetration rate grows from 7% in early 1998 to 103% in early 2003, the top one in the world. It points out the highly competition in Taiwan telecom market. In 2000, Tra...

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Bibliographic Details
Main Authors: Chin-Chih Lee, 李景智
Other Authors: 李弘暉
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/98089655898332875611