Improve consumer’s experience on the Internet The roles of the brand effect and marketing practices

碩士 === 元智大學 === 管理研究所 === 95 === ABSTRACT In the user-centric Web 2.0 generation, this study discussed the correlation between the brand effect and marketing practices to the consumer’s online experiences from the aspect of consumer’s feeling by the case “ ETtoday.com”, and deduce the importance and...

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Bibliographic Details
Main Authors: Wen-Chi Young, 楊文琦
Other Authors: Jashen Chen
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/78959979399896134883

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