Improve consumer’s experience on the Internet The roles of the brand effect and marketing practices
碩士 === 元智大學 === 管理研究所 === 95 === ABSTRACT In the user-centric Web 2.0 generation, this study discussed the correlation between the brand effect and marketing practices to the consumer’s online experiences from the aspect of consumer’s feeling by the case “ ETtoday.com”, and deduce the importance and...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/78959979399896134883 |