Applying Clustering Analysis to Assist in Calculating Customer Lifetime Value
碩士 === 元智大學 === 資訊管理學系 === 95 === In recent years, attracting customers with high contribution value has become the focus of corporate administration. Therefore, many studies are concerned with customer value analysis model. This research utilizes past customers'' transaction data to analy...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/16594862909395306656 |