The Antecedents and Consequence of online impulse buying-A Structural Equation Modeling Approach
碩士 === 元智大學 === 國際企業學系 === 95 === Impulse purchase has been studied over fifty years. Impulse purchasing in retail stores was first identified in the marketing literature in 1950. It is an important aspect in consumer shopping behavior. As the development of World Wide Web, the Internet has become a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/34561838547719630451 |