Market orientation, trade show involvement, and trade show performance: A conceptual model and empirical analysis
碩士 === 元智大學 === 企業管理學系 === 95 === Participating in trade show is an increasingly important marketing activity for many companies. Several studies, which in the resource-based view, argued that the better trade show performance results from a firm’s internal resources status. However, most previous r...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/73140661216960633289 |