A Study on the Relationship between Customer Satisfaction and Customer Loyalty in On-Line Shopping
碩士 === 國立雲林科技大學 === 資訊管理系碩士班 === 95 === Due to the rapid developments and popularization of Internet and its related applications, percentage of online shoppers in Taiwan haveclimbed from 2.92% of 2004 to 12.64% of 2006. Since e-stores, confined less by time and space limitations, offer customers gr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93528568406188940660 |