The Different Impact of Trademark Imitation on Brand Evaluation between New Brands and Famous Brands
碩士 === 國立雲林科技大學 === 企業管理系碩士班 === 95 === The phenomenon of imitation of trademark has been globally extravagant in recent years. Such imitation acts often take place especially in Asian region for the purpose of enabling new brands to rapidly appeal to consumers; thus, the purpose of this study is go...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07768621045635144966 |