Perceptual Market Orientation Gap in Hospital and its Impact for Patient Relationship Quality and Loyalty--A Study of Outpatient Services
博士 === 國立雲林科技大學 === 企業管理博士班 === 95 === The purpose of this study was to examine the impact that patients’ perception of market orientation has on patients’ relationship quality and loyalty, to explore the perceptual market orientation gaps between physician and patients as well as between hospital m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33725157010905411186 |