The Influence Of Green Product Advertising Appeal Toward Advertising Effect
碩士 === 育達商業技術學院 === 企業管理所 === 95 === The growing awareness of environmenatal consciousness has force the business not only foucus on mass production, but also try to implement environmental protection into their business practices. Green appeal become a critical strategy for incresing green product...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/37022843427235166869 |