THE EFFECTS OF PAYMENT MECHANISM, PAYMENT METHOD AND SHOPPING SITUATION ON PURCHASING INTENTION - THE MODERATING EFFECT OF PRODUCT INVOLVEMENT
碩士 === 大同大學 === 事業經營學系(所) === 95 === Along with the era of virtual channels, TV/online shopping are getting prosperous recently and consumers’ purchasing patterns have varied vastly. For today’s consumers have opportunities to purchase with different payment mechanism and payment method. The concept...
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| Format: | Others |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m34psy |