The Effects of Mood State, Price Discount and Shopping Situation on Purchasing Intention─ the Moderating Effect of Product Involvement
碩士 === 大同大學 === 事業經營學系(所) === 95 === The emergence of internet has offered the blessing of convenient shopping at home. In the consumers’ purchasing processes, they often change their purchasing decisions for some factors, such as mood and price discount. In the meantime, customers who have differen...
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| Format: | Others |
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2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93kdqc |