The Effects of Consumer''s Experience Factors on Channel Satisfaction-The Study of the Consumers in 3C Home Appliance in Taipei Area
碩士 === 淡江大學 === 管理科學研究所企業經營碩士在職專班 === 95 === Nowadays is the generation of the Experience Economy. It enhaced not only the product and its service, but also the experience feeling from the customers’ serlf-experience in previously. The compoany marketing is no long to focus on Product, Pricing, Ch...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21195560200001111704 |