The Study of the Customer Satisfaction of Wholesale-Retailing''s Private Brands
碩士 === 淡江大學 === 管理科學研究所碩士班 === 95 === In recent years, retailers develop private label brand（PLB）which are viewed as a future trend. At present, the retailers in our country have aggressively developing PLB categories of their own. This research topic is to survey whether the satisfaction level of W...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02384543990256569069 |