Methodology Evaluation of Marketing MBA Theses in Taiwan

碩士 === 淡江大學 === 管理科學研究所碩士班 === 95 === Nowadays most MBA (Master of Business Administration) theses on marketing subject in Taiwan focus on empirical study. If researchers cannot manage the mistakes that are made possible at different stages of marketing research process, the correctness of the outco...

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Bibliographic Details
Main Authors: Chia-Ju Chou, 周家如
Other Authors: Horng-Jinh Chang
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/25092008373733844010