A Feasibility Case Study on New Imported Beer of the Marketing Strategy
碩士 === 淡江大學 === 管理科學研究所碩士班 === 95 === The Taiwan beer market was opened by Jan. 1, 1987. Afetr that, the open market of the domestic alcoholic drink industry in Taiwan was lifted the ban on European and American beers, and then Japan beers. Until 2002, Taiwan participated in WTO, beers from Asia a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95994483919519105859 |