A study of comsumer loyalty behavior in Taiwan automobile industry -satisfaction as a mediating variable

碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 95 === With the fast development of economy, people are more willing to purchase an automobile which has become the most pivotal necessity in our daily life. Since 2002, the domestic economy recovery has boosted the growth of automobile-purchasing demands and made...

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Bibliographic Details
Main Authors: I-Hsien Lin, 林宜賢
Other Authors: 張俊惠
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/12557644488733010411