The study of customer response to product defects
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 95 === This research explores the impact of product defects on product image, product association, and brand attitude, whether two factors, channel types and corporate response interfere in the impact or not. The respondents are National Chengchi university and Tam...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43698048016189788233 |