The role of technical and functional service quality on customer loyalty-A case of Insurance Company
碩士 === 淡江大學 === 國際貿易學系國際企業學碩士班 === 95 === In the past, numerous business paid attention to their superiority of price. However, it changed to focus on the topic of service quality in service industries. With competitive surrounding, it is not apparent of products segmentation. When choosing products...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/01781671784647283499 |