A study of Taiwan International Tourism strategy---「Doubling Tourist Arrivals Plan」:An Integrated Marketing Communications perspective
碩士 === 淡江大學 === 大眾傳播學系碩士班 === 95 === In an increasing competitive global tourism market, a strong tourism strategy has a key role to confront marketing challenges. Tourism marketing communicates clear and “one voice” marketing messages to consumers by integrating useful media tools. Tourism market...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/68966560840295290405 |