The Effects of Lounge Bar''s Space Semiotics on Customer---An Experiential Marketing Perspective
碩士 === 淡江大學 === 大眾傳播學系碩士班 === 95 === Due to the formation of consumer society in Taiwan, we are entering a society that is characterized by the consumption of semiotics and spaces. The only way we can confront the competition of global economy is to master the concept of ” experiential marketing” wh...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/71944958715758206430 |