A Study on Brand Strategy Driven New Product Development Process
碩士 === 國立臺北科技大學 === 創新設計研究所 === 95 === According to a survey from Product Development and Management Association (PDMA), for in a successful company over 50% of the contribution comes from new products and some even more successful companies exceed over 60%. In the era of consumer-orientation, it is...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/edm2d3 |