The study of On-linely Recommend Sources Impact on the Purchasing Intention.

碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 95 === Recommend sources to divide into four kinds: The products of experience recommend systematic, expert''s recommendation sources, other consumer''s recommendation sources and products recommended websites, regard the above four kinds as th...

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Bibliographic Details
Main Authors: Ya-Ching Wu, 吳雅靜
Other Authors: 耿慶瑞
Format: Others
Language:zh-TW
Published: 2007
Online Access:http://ndltd.ncl.edu.tw/handle/33bp7n