The Impact of Strategies for Learning from Experience on the Advertising Effects of the Virtual Experiences
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 95 === Internet causes the world of virtual experience, because consumers are able to interact with products in 3-D multimedia environments thus simulating a new form of experience – a virtual experience. The interaction type of computer - mediated communication c...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w5aaa4 |