A Study on Brand Strategy, Channel Strategy, Promotion Strategy and Channel Performance – An Empirical Investigation of the Notebook Computer Industry
碩士 === 國立臺北科技大學 === 工業工程與管理研究所 === 95 === Recently, marketing strategies have developed greatly. The corporations depended on the price strategy in the past which is not the only way to get more consumers now. Appropriate marketing channel which makes consumers realize production service easier is a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99xvzh |