台灣品牌廠商與國外市場當地通路商合作之前置與後果變數
碩士 === 東海大學 === 企業管理學系碩士班 === 95 === This research primarily discussed the antecedents and results of coordination effort between Taiwanese manufacturers who marketed own brand products in the foreign local market. We proposed four primary hypothesis based on resource-based view（complementary resour...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25779792089772300488 |